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The Design Forty - Attention + Connection in Design Conference call organized by Dan Rockwell

Agenda
Attention + Connection in Design

It's hard to ignore the realities of Wall Street lately. It's on everyone's mind.

However the bigger question for those of us in design is how do we design products/services that grab attention and make a connection that holds meaning for consumers?

Let's face it, we have to deliver on relevance, meaning and value for the average joe. Now more than ever products and services have to shine- companies can't guess on ROI.

Our discussion will be about what we feel are the design ideals behind gaining and maintaining consumer attention and connection. How do we design products/services that hold meaning for people?

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Special Guest: Josh Norman, a Design Manager from P&G

This is an open and casual call. We think we've got some great stuff to talk about and we'd love to see any and all participate in the discussion.

Call time will last 40 minutes.

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Some Basic Ground Rules:

- try and dial into the call for optimal noise reduction on the line
- if you are only listening in mute yourself for optimal noise reduction on the line
- raise your hand if you have something you want to say (or jump into the discussion if there is a notable break)
- go wild in chat, add content, links, conversation
- have fun!

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lauren serota said:
hugo - drop me a line so we can get reconnected - lauren@lextant.com :)
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Dan Rockwell said:
Great call, thanks everyone for participating!
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hugoeccles said:
Thanks to everyone! Very interesting....
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lauren serota said:
check back for next week's design forty!
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Kendra Shimmell said:
bye Josh!
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lauren serota said:
bye!!!
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lauren serota said:
thanks everyone!
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Kendra Shimmell said:
tisk tisk
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Dan Rockwell said:
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lauren serota said:
it's like a shift from http://www.instructables.com/ to http://www.ponoko.com/ to......?
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Kendra Shimmell said:
They want mindful consumption
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lauren serota said:
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lauren serota said:
a starbucks by-the-number approach:
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wha happa?
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Wired article on Clover - over-the-top coffee machine http://www.wired.com/gadgets/miscellaneous/magazine/16-08/mf_clover - one of the things they are trying to do
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Jooyoung Oh said:
just sent josh call in number
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lauren serota said:
thanks, steve! i have his book - yet to read it.
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http://www.murketing.com/journal/?p=1592 - Rob Walker on how grocery stores are teaching people to spend wisely (?!)
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Rob Walker's "consumed" columns from the NYT http://www.murketing.com/journal/?cat=2
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Dan Rockwell said:
Ahhh yes sweet hold music...
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lauren serota said:
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lauren serota said:
how will "consumerism" change with the world economy undulating - and will it end up in the same place it was before or will it evolved as a result?
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Boy I would love to join this call! Can't however. Next time.
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